https://www.reddit.com/r/SaaS/comments/1lp125s/why_98_of_saas_leads_never_convert_plg_fix/

Fellow founders, I just finished diving deep into Wes Bush's "Product-Led Growth" and honestly, it's a gut punch if you're still doing the traditional sales-led thing.

The brutal reality check:

• 98% of Marketing Qualified Leads never become customers
• Your CAC is probably climbing every quarter
• You're gating demos while competitors let users try first
• Sales teams eat up cash faster than they bring it in

Sound familiar? Yeah, I thought so.

What is Product-Led Growth anyway?

Instead of hiring armies of salespeople, your product becomes your best salesperson. Companies like Slack, Zoom, and Dropbox didn't succeed because of great sales pitches – they succeeded because their products sold themselves.

Bush breaks it down: if someone can't buy your product without talking to a human, you're using an outdated, expensive model.

The MOAT Framework (is PLG right for you?)

Before jumping in, assess your readiness:

M - Market Strategy

• Dominant, Disruptive, or Differentiated?

O - Ocean Conditions

• Red Ocean (competitive) or Blue Ocean (new market)?

A - Audience Strategy

• Top-Down (executives) = sales-led works