SaaS subscription business model guide. Learn Tien Tzuo’s PADRE framework, outcome-based pricing, churn reduction tactics, and proven growth strategies.
https://medium.com/@sonuarticles74/subscription-business-model-guide-2025-saas-growth-21f5fa23d569
SaaS Subscription Management
Your SaaS dashboard shows 500 users. Yesterday it was 520.
Last month’s revenue: $12K. This month: $9K.
You’re building features customers ask for, but they still leave. Sound exhausting? It was for me too.
I grabbed Tien Tzuo’s Subscribed after our churn hit 15% monthly. Brutal. The first change I made? Ditched our $29/$59/$99 feature tiers for outcome-focused pricing tied to customer growth goals.
Next, I rebuilt our onboarding. Instead of a product tour, users got immediate value — personalized insights based on their data within 5 minutes of signing up.
Two months later: onboarding completion up 25%, churn down to 6%, MRR climbing steadily.
Here’s what I learned about subscription businesses that actually work.
Tzuo built Zuora from zero to billions. His platform handles subscriptions for Zoom, Slack, The New York Times — companies that cracked the retention code.
Subscribed isn’t theory. It’s battle-tested insights from thousands of subscription businesses. Tzuo has seen what kills growth and what drives it.
This matters because most SaaS founders (myself included) think like traditional software companies. Build product, sell licenses, hope customers stick around.
That approach is broken.
Here’s how most of us think: Build cool features → Market the features → Get signups → Cross fingers they don’t churn.
Tzuo flips this: Understand customer outcomes → Design services around those outcomes → Price for results → Continuously evolve.