Master SaaS SEO strategy with technical fixes, AI optimization, and content tactics. Drive more signups this Q4 with these proven founder moves.
You’re probably drowning in work right now—building features, fixing bugs, chasing down that enterprise deal. SEO feels like something you’ll get to “eventually.”
But here’s what keeps me up at night: all that work means nothing if nobody can find you. And the way people discover software is fundamentally different than it was even six months ago.
Search isn’t what it used to be. AI is basically rewriting the rules. ChatGPT, Perplexity, Google’s AI Overviews—they’re all changing how your potential customers discover solutions. If your site isn’t set up for this new world, you’re invisible.
I don’t think about SEO as one giant intimidating thing anymore. Instead, I break it into two parts that work together:
Your Foundation – This is the stuff that has to be right: your site needs to load fast, your pages need to make sense, and everything needs to work smoothly. Think of it like making sure your store’s doors open and the lights turn on.
Your Growth Engine – This is where you capture attention: seasonal trends, smart content timing, and yes, making sure AI tools can actually understand what you do.
When you get both layers right, something cool happens. You catch the traffic spikes (like Q4 when everyone’s budgets are burning), and you stay relevant as search evolves.
Your website is basically your storefront. Before any traffic surge hits: