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Learn why successful SaaS founders prioritize customer problems over features. Weekly insights on building profitable software that people actually pay for.
What's up, founders?
I've watched hundreds of SaaS launches this year. Most will be forgotten by New Year's Eve. The ones that survive? They cracked the code on something most builders completely miss.
They build what customers actually need, not what sounds cool on Product Hunt.
Here's the thing nobody talks about: coding your app is the simple part. Getting humans to open their wallets? That's where dreams go to die.
Smart founders plant themselves where their future customers hang out. Not to pitch—to absorb. They're lurking in industry Slack channels, scrolling through Reddit rants, diving deep into forum complaints.
One founder I know camped out in marketing agency communities for half a year. Never sold anything. Just helped people troubleshoot problems. When his agency tool launched, he had a waitlist of 200 people with credit cards ready.
Remember when everyone discovered "They Ask, You Answer"? Most SaaS folks read it and promptly ignored the main point.
Your prospects are burning the midnight oil googling things like "project management software for distributed teams" and "CRM integration costs." They're dissecting your competitors' pricing tables and hunting for honest reviews.
Instead of hiding behind demo request forms, become their trusted source. Write the comparison they're desperately seeking. Admit where your tool falls short and where it shines.
Forget the marketing guru playbook for a second. Here's what works in reality:
Own your mistakes publicly. That founder who scaled to $50K MRR? He documented every failed feature launch, every marketing disaster, every near-death pivot. Raw honesty beats polished case studies every time.