https://medium.com/@sonuarticles74/saas-founders-fix-how-you-validate-product-ideas-a817d68213b7

The Book That Saved My SaaS Friends Months of Work

Not a founder here — I come from the marketing side. But after working with enough early-stage SaaS teams, I’ve seen the same trap: they think they’re validating, but really, they’re just getting polite lies.

You know the kind:

Oh, that’s cool!

Yeah, I’d use that.

Sounds promising — keep me posted!

Then… silence. No signups. No usage. Just a bunch of good vibes and a false sense of progress.

That’s why The Mom Test by Rob Fitzpatrick hit home for me.

It’s a tiny book with a brutally honest message:

If you ask bad questions, people will lie to you — not because they’re bad people, but because you made it easy for them to lie without even realizing it.

What This Book Taught Me (and Should Teach Every SaaS Founder)

• Don’t ask: Would you use this?✅ Ask: When’s the last time you had this problem?
• Don’t explain your app first.✅ Ask what they’re already doing today.
• Sounds cool* means nothing.*✅ A messy workaround they’ve created? That’s real interest.

Why This Book Matters So Much for SaaS

I’ve watched people spend months building what someone said they wanted — only to launch it and get nothing but tumbleweeds.

This book doesn’t promise to fix your idea. But it will fix the way you talk to users — and that alone can save you months of wasted work.

It helps you stop fishing for compliments and start digging for truth.

Visual Recap

Here’s a quick visual summary of the core lessons from The Mom Test: