https://www.indiehackers.com/post/why-most-saas-content-misses-and-how-to-fix-it-3b0acfe650?commentId=-OXHZqOUJzDXwm88caPu&utm_campaign=forum-notification&utm_medium=email&utm_source=indie-hackers-emails by Sonu Goswami

Over the past year, I’ve worked with early-stage SaaS founders — bootstrapped and VC-backed — and I’ve noticed a pattern.

No matter how good the writing is, how well the blog is structured, or how “SEO-optimized” the content becomes…

Some SaaS content just doesn’t land.

It looks fine. It checks all the boxes.

But it doesn’t move anyone. No engagement. No shares. No inbound leads.

I used to think it was a marketing problem.

But in many cases, it’s a founder–market fit problem.

You Can’t Outsource Insight

Founders who’ve lived the problem — who’ve sat in the buyer’s seat, felt the friction, and tried to fix it before building a product — write (and speak) differently.

Their words feel earned.

They don’t describe the product — they describe the problem in 4K detail.

They preempt objections because they’ve heard them dozens of times.

Their landing pages don’t just “convert” — they click with the right people.

Meanwhile, when a founder hasn’t deeply lived the problem:

The language feels recycled.

Pain points sound generic.

Every piece of content needs heavy editing or repositioning.

Even with good copywriting, the ceiling is low — because the inputs are weak.