Discover key ideas from Purple Cow by Seth Godin. Learn how to make your brand stand out by being truly remarkable in a crowded marketplace.
Imagine driving in the countryside, you will surely see hundreds of cows grazing all around, even for kilometers. At first sight everything is wonderful. Then, within 20 minutes, you'll start ignoring the cows. Everything becomes common and boring since it's always the same even if these cows are perfect, smart and beautiful. What if, all of a sudden, you see a purple cow ? This cow will be remarkable for sure. Being Remarkable is a must to achieve. Good morning Everyone , Today in my book reviews By Seth Godin we explore the new P of marketing—Purple Cows 🐄 —and how to build products and services that people will notice and talk about.
The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a
**#brand** or launch a new **#product #service** is to be remarkable
✓ .Before Advertising: Good products were sufficient; advertising was barely relevant.
✓ .During Advertising: Mediocre products thrived through extensive advertising.
✓ .Today: Remarkable products stand out amidst the overload, succeeding through WORD OF MOUTH at lightning speed 💫 .
How ❓ (Slide)
First, your product gets picked up by innovators. Then early adopters. No one is going to eagerly adapt to your product. You need people who like new and change. Early adopters are the ones who will “sell” it further. Being remarkable helps to attract early adopters and helps them to spread it further (makes it easier).
Idea-Virus in a Small Niche: Sneezers are experts in your niche with vast networks; getting them on your side spreads the word about your product like wildfire.
✓ .Create a specific product for a target group; avoid making it for everyone.
✓ .Enable easy sharing with just a few clicks for maximum reach.
✓ .Design an engaging product that people find cool and want to share.
✓ .Market where your target audience seeks help, like forums or social media.
✓ .If no response, try new approaches or launch "purple cows" for success.
✓ .Differentiate customers by profitability and sneezing potential; reward influential spreaders.