https://medium.com/@sonuarticles74/product-led-growth-a-saas-strategy-that-works-805485d6f1a7
Discover how Product-Led Growth helps SaaS scale faster, cut CAC, and grow sustainably. A full summary of Wes Bush’s proven PLG strategy.
Most SaaS founders believe they need an army of salespeople to grow their business. They gate everything behind demo requests, hire expensive sales teams, and wonder why their customer acquisition costs keep climbing. Sound familiar?
Wes Bush’s “Product-Led Growth” flips this conventional wisdom on its head. The book reveals why the most successful SaaS companies today let their product do the selling — and how you can too.
Product-Led Growth (PLG) is a go-to-market strategy that uses your product as the main vehicle to acquire, activate, and retain customers. First coined by OpenView, this approach transforms your product from a mere solution into your most powerful sales tool.
Here’s the brutal truth: if someone can only buy your product after talking to a salesperson, you’re using an outdated, expensive model that adds unnecessary friction to the buying process.
The statistics are staggering: 98% of Marketing Qualified Leads never become paying customers. This broken system encourages marketers to gate content, rewards friction creation, and focuses on content consumption rather than actual buying intent.
Sales-led models suffer from out-of-control Customer Acquisition Costs (CAC). To remain profitable, the Lifetime Value (LTV) must be high enough to justify these expensive acquisition methods — a challenge that’s becoming harder each year.
