https://medium.com/@sonuarticles74/lessons-from-scaling-saas-to-2m-arr-3dbbfacdcd7a

Behind the scenes of SaaS growth: 8 hard lessons from $100K to $2M ARR — retention, sales, CAC, loops, and what we’d never do again.

How SaaS Companies Scale from $100K to $2M ARR Without Dying

The unglamorous truth about what scaling actually looks like — lessons from the SaaS trenches.

TL;DR: The 8 Scaling Lessons That Actually Matter

Most SaaS companies don’t fail because the product is bad. They die between $100K and $2M ARR because they try to scale too fast, in the wrong direction, or without real foundations.

Here’s what we learned (the hard way):

• Retention ≫ Acquisition — Fix churn before chasing traffic.

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Retention ≫ Acquisition — Fix churn before chasing traffic

• One ICP, One Funnel — Split focus = slow death. Pick one and double down.
• Your First Sales Hire Will Likely Fail — Do founder-led sales until repeatable.
• Pricing Isn’t Set-and-Forget — Price testing unlocked more growth than any feature.
• Tech Debt Is Inevitable — Just Don’t Let It Dictate Roadmaps
• Paid Ads Before Product-Channel Fit = Burnout
• Customer Support Becomes a Growth Lever — Especially post $100K MRR.
• You’ll Want to Quit at $500K ARR — That’s normal. Rest, don’t exit.