https://open.substack.com/pub/goswamis/p/how-saas-founders-win-seo-through?r=5zpq7f&utm_campaign=post&utm_medium=web

why SaaS founders dominate SEO using product features instead of blogs. Real tactics from companies like Ahrefs and Grammarly revealed.

(Sonu Goswami)

Sep 09, 2025

The $50K Monthly Blog Budget That Generated Zero Customers

Here's a story every SaaS founder knows by heart:

You hire content writers, publish 20+ blog posts monthly, chase trending keywords, and celebrate when traffic goes up. Six months later, you realize something devastating: zero blog readers became paying customers.

Sound familiar?

You're not alone. Most SaaS founders are trapped in what I call "Content Theater" — creating content that looks productive but generates zero revenue.

The brutal truth? Writing generic "how to choose project management software" posts won't bring you customers who actually need your specific project management tool.

The Expensive Mistake 90% of SaaS Founders Make

Traditional blog-based SEO operates on a flawed assumption: if you write about problems your product solves, people will eventually buy your solution.

Here's why this fails spectacularly:

The Traditional SEO Trap:

• Research popular keywords in your industry
• Write informational content targeting those keywords
• Hope readers will somehow remember your brand later