https://contentforsaas.hashnode.dev/dev-founder-sales-guide-code-to-revenue-success
Insights from dev founders who built $5M+ SaaS companies. Skip the sales BS - here's what actually works when you hate selling but need revenue.
Working with SaaS founders daily, I see this pattern constantly. They've shipped amazing products - maybe an API that automates compliance checks, or a developer tool that makes CI/CD less painful. GitHub stars are growing, organic signups look promising, some users are upgrading to paid tiers.
But when it comes to actually selling the thing to enterprise clients? Cricket sounds 🦗
Sound familiar? You're not alone.
Most technical founders got into coding to solve problems with elegant algorithms, not to charm prospects in Zoom calls. One founder told me, "I literally thought good code sells itself."
Spoiler alert: It doesn't.
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// What most dev founders think will happen
if (product.isAwesome()) {
revenue.grow();
}
// What actually happens in reality
while (!revenue.exists()) {
founder.doSales();
founder.improvePitch();
founder.handleRejection();
}
But here's what I've learned from working with founders who've built companies like Dropbox, Stripe, and Pocus:Â developers actually make great salespeople. They just need to approach it like debugging a complex system.