https://contentforsaas.hashnode.dev/common-saas-seo-mistakes-companies-make

Here's something that drives me crazy about SaaS marketing.

Everyone's obsessed with getting more traffic. They want those big, shiny keyword rankings that make them feel good in Monday morning meetings. But here's the thing – traffic means nothing if it doesn't convert.

Last month, I worked with a SaaS startup that was getting 50K monthly visitors but only 12 signups. Their competitor? 8K visitors, 180 signups. Guess who's still in business?

The Real SaaS SEO Game

SaaS SEO isn't about playing the same game as everyone else. Your customers have long, complicated buying processes. They research for months, compare dozens of tools, and involve multiple decision makers.

You can't just throw up some blog posts about "10 Best Marketing Tips" and expect results.

What Actually Moves the Needle

Get Your Tech Right First Look, I know it's boring. Nobody wants to talk about page speed and mobile optimization. But if your site loads like molasses, Google won't even give you a chance to compete.

I've seen too many SaaS companies skip this step and wonder why their content isn't ranking. Your Core Web Vitals matter more than you think.

Target People Ready to Buy This is where most companies mess up. They go after keywords like "project management" when they should target "project management software for remote teams under 50 people."

The second one gets way less searches. But every person finding you actually needs what you're selling.

I learned this the hard way. Spent 6 months ranking for "email marketing" only to get visitors who wanted tips, not software.

Write for Humans Who Have Real Problems Your prospects aren't looking for fluff. They're dealing with actual business problems and need to know if your tool can solve them.

Instead of writing "The Ultimate Guide to Customer Success," write "How to Reduce Churn When Your Customer Success Team Is Just You."

See the difference? One sounds like every other SaaS blog post. The other speaks to someone's actual situation.

The Content Library Trick

Here's something most people don't realize – instead of constantly creating new content, update your existing stuff.