Use Candidate NPS (cNPS) to improve hiring experience. Measure promoters vs detractors, boost employer brand, and attract top talent.
📈 Enhancing Candidate Experience with NPS
In today’s competitive job market, candidates’ experiences during the hiring process are crucial. A positive experience enhances our reputation and attracts top talent. Enter the Net Promoter Score (NPS). Originally for customer satisfaction, NPS is now valuable in HR as well. Candidate NPS (cNPS) helps gauge how candidates feel about their application experience and if they would recommend our company.
➡️ Why cNPS Matters
Understanding candidate feedback reveals promoters and detractors, providing insights for improving our hiring process and boosting our employer brand.
➡️ Calculating cNPS
Ask candidates: “On a scale of 0-10, how likely are you to recommend applying to our company?”
✅ Detractors: 0-6
✅ Passives: 7-8
✅ Promoters: 9-10
Formula: cNPS = % Promoters - % Detractors
A score of +50 is excellent!
➡️ Example
From a survey of 10 candidates:
✅ 3 Promoters
✅ 2 Passives