https://www.reddit.com/r/SaaS/comments/1kcasts/whats_actually_working_in_b2b_saas_marketing_in/

Tired of the noise? Here's a 4-step B2B SaaS marketing playbook driving real results in 2025—cut fluff, grow smarter.

Step 1: Define Clear Marketing Goals

What are you actually trying to accomplish? The most common goals I see:

• Establishing brand identity (crucial for newer players)
• Increasing visibility and authority (becoming a thought leader)
• Generating qualified leads (the obvious one most focus on)
• Creating upsell/cross-sell opportunities (often overlooked)

Your goals should be influenced by:

• Your company's stage (startup vs. established)
• How quickly you need results
• Growth vs. profitability priorities
• Who you're targeting
• Your actual budget constraints

Step 2: Get Crystal Clear on Your Target Audience

This should be obvious but I see so many SaaS companies with fuzzy targeting.

If you're established, look at your current customers. If you're a startup, examine your value prop and competitor audiences.

Create detailed customer personas that answer: