https://contentforsaas.hashnode.dev/2025-seo-and-ai-shifts-every-saas-founder-should-watch

2025 SEO & AI shifts: rank tracking update, spam rollout, AI flaws, Gemini in Chrome & more insights for SaaS founders.

Why SaaS Founders Should Care About SEO & AI

If you’re building a SaaS product, your growth depends not just on code and features, but also on visibility. In 2025, Google and the broader AI ecosystem introduced changes that could directly impact how your users discover, trust, and buy from you.

Here’s a breakdown of what happened — and what it means for SaaS growth strategies.

Rank Tracking Disrupted: Google Pulls num=100

Google removed the num=100 parameter that let SEOs and tools fetch 100 results per page.

• Impact: Rank trackers now see fewer results, which may make reports look weaker.
• For SaaS: Don’t misread lower “impressions” as a drop in demand. It’s a measurement change, not necessarily a market shift.

(Internal link idea: Link this section to your blog on “SEO Metrics That Matter for SaaS”)

Google Spam Update Completed

The August spam update officially finished on September 21, 2025.

• Many SaaS blogs saw sharp swings in visibility.
• If your site dipped, review Google’s spam guidelines.

(Internal link idea: Link to your own post on “Content Hygiene for SaaS Blogs”)

AI Search Sends More Users to Dead Ends

A study found that AI-driven search sends users to 404 pages 3x more often than Google.

• Opportunity for SaaS: Smart 404 pages can redirect “lost” visitors into free trial signups or product tours.

(Internal link idea: Link to “Turning Errors into Conversions: SaaS UX Tips”)